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People often ask "When?", as in when to post, when to send emails, etc. The short answer is: when there's the least amount of competition for your prospects eyeballs. Nowadays that could mean weekends, after lunch or in the late…

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Long vs. short?

"Emails and website copy should be short!" Really? I often this familiar refrain: "Copy should be short because people have short attention spans nowadays and just scan text anyway." Maybe. But I would suggest that the correct answer is: it…

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